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Revitalizing Endangered Languages

Edited by Justyna Olko & Julia Sallabank

Revitalizing Endangered Languages "This guidebook provides ideas and strategies, as well as some background, to help with the effective revitalization of endangered languages. It covers a broad scope of themes including effective planning, benefits, wellbeing, economic aspects, attitudes and ideologies."


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Academic Paper


Title: The grocer's apostrophe: popular prescriptivism in the 21st century
Author: Joan C. Beal
Institution: University of Sheffield
Linguistic Field: Applied Linguistics; Sociolinguistics
Subject Language: English
Abstract: '“Some shops use an apostrophe, wrongly, to indicate an plural (‘pea's’), but will generally omit the apostrophe when one is actually required (‘new seasons asparagus’), a phenomenon sometimes referred to as the greengrocer's (or grocer's) apostrophe. Try to avoid this.” (Marsh & Hodsdon (eds), 2008: 5)

In this article, I shall examine a range of evidence from printed and web-based sources to gauge the extent of interest in punctuation, and the kinds of discourse employed in discussion of these matters. I shall also compare this with the comparative lack of attention paid to punctuation by 18th-century ‘prescriptivists’. I shall also consider why prescriptivism has returned with such a vengeance in the 21st century, and why punctuation is a focus of attention.

CUP AT LINGUIST

This article appears IN English Today Vol. 26, Issue 2.

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