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Revitalizing Endangered Languages

Edited by Justyna Olko & Julia Sallabank

Revitalizing Endangered Languages "This guidebook provides ideas and strategies, as well as some background, to help with the effective revitalization of endangered languages. It covers a broad scope of themes including effective planning, benefits, wellbeing, economic aspects, attitudes and ideologies."


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Academic Paper


Title: ‘I would like to sound like Heidi Klum’: What do non-native speakers say about who they want to sound like?
Author: Chit Cheung Matthew Sung
Email: click here TO access email
Institution: Lancaster University
Linguistic Field: Sociolinguistics
Subject Language: English
Abstract: English nowadays plays an important role in the political, diplomatic, commercial, economic and cultural activities on the global stage (see, e.g., Graddol, 1997, 2006; Jenkins, 2000; Warschauer, 2000; Crystal, 2003). As a result of the widespread use of English around the globe, several scholars contend that English no longer exclusively represents the culture of native English-speaking countries, nor are they the exclusive ‘owners’ of English (see e.g. Widdowson, 1994).

CUP AT LINGUIST

This article appears IN English Today Vol. 29, Issue 2.

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