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Revitalizing Endangered Languages

Edited by Justyna Olko & Julia Sallabank

Revitalizing Endangered Languages "This guidebook provides ideas and strategies, as well as some background, to help with the effective revitalization of endangered languages. It covers a broad scope of themes including effective planning, benefits, wellbeing, economic aspects, attitudes and ideologies."


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Academic Paper


Title: Revisiting Politeness Theories: Advice in the setting of reality TV in Mexican Spanish
Author: Hye Chung
Email: click here TO access email
Linguistic Field: Pragmatics
Subject Language: Spanish
Abstract: This paper will attempt to revisit and question traditional ``politeness`` theories. One of the major criticisms of traditional politeness theories such as those of Lakoff (1973) and Brown & Levinson (1987) is that they are mostly based on westernized cultural behaviors. Therefore, they may not be applicable to other cultural communities, for example, the Latin (or Hispanic) community. In this study, we therefore attempt to examine whether traditional politeness theories are applicable to Mexican society examining a common speech act, the giving of advice, in a pseudo-realistic setting.
Type: Individual Paper
Status: Completed
Publication Info: Estudios Hispanicos, Vol.61, pp.98-116
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