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Revitalizing Endangered Languages

Edited by Justyna Olko & Julia Sallabank

Revitalizing Endangered Languages "This guidebook provides ideas and strategies, as well as some background, to help with the effective revitalization of endangered languages. It covers a broad scope of themes including effective planning, benefits, wellbeing, economic aspects, attitudes and ideologies."

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Academic Paper

Title: How to drop a name: Hybridity, purity, and the K-pop fan
Author: Elaine Chun
Author: Adrienne Lo
Author: Joseph Park
Linguistic Field: Sociolinguistics
Subject Language: Korean
Abstract: This article explores how fans of K-pop, a mediatized musical genre from South Korea, negotiated the tugs of competing language norms within the transnational context of YouTube. The analysis focuses on interactions that emerged over thirty-three months and across eleven ‘reaction videos’ posted by two English-speaking fans. I analyze the semiotic process by which these two speakers’ utterances of Korean names came to be heard as hybrid by their viewers, how viewers invoked various ideological frames when evaluating these hybridities, and how local language practices and interpretations were shaped as a result. Specifically, I show how a purist ideology of linguistic absolutism, which idealized the ‘correct’ pronunciation of words, was overwhelmingly dominant and how K-pop fans’ contextualizations of forms as hybrid, or their hybridizations, triggered a discursive trajectory: once language was recognized as hybrid, it entered a pathway toward purification, or the contextualization of language as pure. (Hybridity, metalanguage, ideology, new media, mediatization, Korean popular culture)*


This article appears IN Language in Society Vol. 46, Issue 1, which you can READ on Cambridge's site .

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