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Revitalizing Endangered Languages

Edited by Justyna Olko & Julia Sallabank

Revitalizing Endangered Languages "This guidebook provides ideas and strategies, as well as some background, to help with the effective revitalization of endangered languages. It covers a broad scope of themes including effective planning, benefits, wellbeing, economic aspects, attitudes and ideologies."

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Academic Paper

Title: Controlling Roma refugees with ‘Google-Hungarian’: Indexing deviance, contempt, and belonging in Toronto's linguistic landscape
Author: Philipp Sebastian Angermeyer
Email: click here TO access email
Institution: York University
Linguistic Field: Sociolinguistics; Text/Corpus Linguistics; Translation
Subject Language: Hungarian
Abstract: This article investigates signage in the linguistic landscape of Toronto that is addressed to Hungarian-speaking Roma asylum applicants, focusing on multilingual public-order signs that convey warnings or prohibitions. Such signs are produced by institutional agents who often use machine translation (Google Translate), yielding ungrammatical texts in ostensible Hungarian. Drawing on ethnographic interviews, the article explores the indexicalities that such multilingual signs have for different groups of participants, including Roma addressees and English-speaking ‘overreaders’. While institutions may view the production of multilingual signs as indexical of open-mindedness towards migrants, Roma interviewees may see public-order signs as indexing racial stereotypes by presupposing deviant behavior, and may view ungrammaticality as indexing an unwillingness to engage in face-to-face interaction.


This article appears IN Language in Society Vol. 46, Issue 2, which you can READ on Cambridge's site .

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