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Revitalizing Endangered Languages

Edited by Justyna Olko & Julia Sallabank

Revitalizing Endangered Languages "This guidebook provides ideas and strategies, as well as some background, to help with the effective revitalization of endangered languages. It covers a broad scope of themes including effective planning, benefits, wellbeing, economic aspects, attitudes and ideologies."

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Academic Paper

Title: Laoshi, zao shang hao! Good morning, teacher?: Respecting cultural differences when greeting a teacher
Author: Hu Xiaoqiong
Author: Luo Siqi
Linguistic Field: Sociolinguistics
Subject Language: English
Abstract: Terms of address are universally seen as a tool used to build social relations between speakers and hearers. Terms of address ‘help establish or maintain social bonds, strengthen solidarity and control social distance’ (Gu, 1990: 249), although ways of addressing vary from culture to culture. Therefore, the proper choice of address terms is a prerequisite for a successful interaction. Inappropriate use of address terms may lead to misunderstandings and hinder communication.


This article appears IN English Today Vol. 33, Issue 3, which you can READ on Cambridge's site .

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