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Revitalizing Endangered Languages

Edited by Justyna Olko & Julia Sallabank

Revitalizing Endangered Languages "This guidebook provides ideas and strategies, as well as some background, to help with the effective revitalization of endangered languages. It covers a broad scope of themes including effective planning, benefits, wellbeing, economic aspects, attitudes and ideologies."

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Academic Paper

Title: Language policy and social change: A critical examination of the implementation of an English-only language policy in a Danish company
Author: Dorte Lønsmann
Author: Janus Mortensen
Linguistic Field: Sociolinguistics
Subject Language: English
Abstract: The article examines the introduction of English as a corporate language in a Danish consultancy company from a critical angle. Based on analyses of language policy documents and interviews with language policy makers in the company, we investigate the underlying assumptions of the policy-making process, and explore how the language policy functions as a means of exerting power beyond the domain of language. The article shows how the language policy is heavily influenced by the language ideology of English as the natural language in global business as well as by neoliberal ideals of international expansion. Drawing on the notion of language commodification, the article investigates how the language policy reconfigures the social space of the organisation. The analysis shows that while the language policy aims to change the company culture towards a more ‘global mindset’, it also effects social change by legitimising certain types of employees while marginalising others. (Language policy, social change, English as a corporate language, language ideologies, linguistic market, language commodification)


This article appears IN Language in Society Vol. 47, Issue 3, which you can READ on Cambridge's site .

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