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Words Onscreen

By Naomi S. Baron

Words Onscreen "explores how technology is reshaping our understanding of what it means to read."


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Communication Accommodation Theory

Edited by Howard Giles

Most people modify their ways of speaking, writing, texting, and e-mailing, and so on, according to the people with whom they are communicating. This fascinating book asks why we 'accommodate' to others in this way, and explores the various social consequences arising from it.


Summary Details


Query:   Sum: Product names
Author:  Olaf Husby
Submitter Email:  click here to access email
Linguistic LingField(s):   General Linguistics

Summary:   - -----------

INITIAL QUERY:

A LOCAL COMPANY ASKED US TO EVALUATE A NUMBER OF POTENTIAL PRODUCT NAMES
FOR USE INTERNATIONALLY. THE EVALUATION WAS TO FOCUS ON ASSOCIATIONS CAUSED
BY SPEECH SOUNDS (PSYCO-PHONETICS, PSYCHO-LINGUISTICS) AND POSSIBLY ON
ETYMOLOGY.

UNFORTUNATELY OUR PROJECT NEVER GOT STARTED BECAUSE OF PURELY PRACTICAL
REASONS. WE REGRET THIS SINCE WE HAD ALREADY GOTTEN SO MANY USEFUL
REFERENCES. THANK YOU TO ALL WHO SHOWED INTEREST IN OUR PROJECT!

WE WERE CONTACTED BY:
/GILLIAN COLLINS (100634.3127@COMPUSERVE.COM)
IZZY (ISRAEL) COHEN (IZZY@TELAVIV.NDSOFT.COM)
JASON HANDBY (JASON@PAVILION.CO.UK)
WEN-CHAO LI (WEN-CHAO.LI@PHONETICS.OXFORD.AC.UK)
JUSSI KARLGREN (JUSSI@SICS.SE)
Z. S. BOND (ZBOND1@OHIOU.EDU)
MARTIN WEIKMANN (WEIKMANN@GEWI.KFUNIGRAZ.AC.AT)
BRUCE CONNELL (BRUCE.CONNELL@ANTHROPOLOGY.OXFORD.AC.UK)
CHRISTOPHE RETHORE (RETHORE@ERE.UMONTREAL.CA)
ROD CASALI (CASALI@JUNO.COM)
ROSLYN BLYN-LADREW (JLADREW@CHESCO.COM)

SOME INTERESTING REFERENCES:
FONGY,

LL Issue: 8.581
Date Posted: 24-Apr-1997
Original Query: Read original query