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"Buenos dias", "buenas noches" -- this was the first words in a foreign language I heard in my life, as a three-year old boy growing up in developing post-war Western Germany, where the first gastarbeiters had arrived from Spain. Fascinated by the strange sounds, I tried to get to know some more languages, the only opportunity being TV courses of English and French -- there was no foreign language education for pre-teen school children in Germany yet in those days. Read more



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Summary Details


Query:   Sum: Product names
Author:  Olaf Husby
Submitter Email:  click here to access email
Linguistic LingField(s):   General Linguistics

Summary:   - -----------

Initial query:

A local company asked us to evaluate a number of potential product names
for use internationally. The evaluation was to focus on associations caused
by speech sounds (psyco-phonetics, psycho-linguistics) and possibly on
etymology.

Unfortunately our project never got started because of purely practical
reasons. We regret this since we had already gotten so many useful
references. Thank you to all who showed interest in our project!

We were contacted by:
Gillian Collins (100634.3127@CompuServe.COM)
Izzy (Israel) Cohen (Izzy@telaviv.ndsoft.com)
Jason Handby (jason@pavilion.co.uk)
Wen-chao Li (wen-chao.li@phonetics.oxford.ac.uk)
Jussi Karlgren (jussi@sics.se)
Z. S. Bond (zbond1@ohiou.edu)
Martin Weikmann (weikmann@gewi.kfunigraz.ac.at)
Bruce Connell (bruce.connell@anthropology.oxford.ac.uk)
Christophe Rethore (rethore@ERE.UMontreal.CA)
Rod Casali (casali@juno.com)
Roslyn Blyn-Ladrew (jladrew@chesco.com)

Some interesting references:
Fongy, "La Vive Voix -essais de psycho-phonetique"
Hinton, Nichols, & Ohala (eds), (1994), "Studies in Sound Symbolism",
Cambridge:Cambridge University Press
Latour, Susanne, "Namen machen Marken - Handbuch zur Entwicklung von Firmen
- und Produktnamen", Campus Verlad 1996, ISBN 3-593-35487-x
Brown, Roger, "Words and Things"
Jespersen, O., "Symbolic Value of the Vowel I", Linguistica 1933
Bolinger, D.; "Aspects of Language" ,1975
Crystal, David, "Cambridge Encyclopedia of Language", 1987
web-article: http:// www.sics.se/nlp/HaK/namn.html
Freedland, Jonathan, "The fine art of name-calling", The Guardian,
8.10.94., (p29)

- -----------------------------
Margit Hermundsgrd Tel. (47) 73 50 73 63 (private)
Hans Hagerupsgt. 3 (47) 73 89 96 55 (Infogjengen)
7012 Trondheim, Norway

LL Issue: 8.581
Date Posted: 24-Apr-1997
Original Query: Read original query


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