Marketing Linguistics

Date: 06-Nov-2025 - 07-Nov-2025
Location: Szombathely, Hungary
Contact: László Kovács
Contact Email: [email protected]
Meeting URL: https://sek.elte.hu/kozgazdint/ukmt/konferenciak-rendezvenyek/marketingnyelveszet2025

Linguistic Field(s): Applied Linguistics; Pragmatics; Psycholinguistics; Sociolinguistics; Translation

Submission Deadline: 20-Sep-2025

The papers presented at the interdisciplinary conference on Marketing Linguistics will focus on the intersections between marketing and linguistics. The conference aims to find common ground between the two disciplines, outlining current trends and laying the foundations for the interdisciplinary research field of Marketing Linguistics in Hungary.

The intersection of the two disciplines is inevitable: We gather information about products, brands, and services primarily through language. Consequently, linguistic knowledge can help communicate more effectively in marketing contexts, and it may enhance the competitiveness of businesses. Well-formulated language elements and marketing communication messages can give companies a competitive advantage, while poorly formulated messages can deter consumers. Linguistic knowledge is particularly relevant in the case of green communication: communication about the green transition of the economy and sustainability can help promote greener products and raise consumer awareness of sustainability.

The conference will be held primarily in Hungarian and English, but presentations in German ale also allowed. The conference is open to both Hungarian and international speakers, and we particularly welcome presentations from PhD students.

– Some possible (but not exclusive) topics:
the use of AI in marketing communications, brand names, slogans, brand associations, the language of advertising, language use on packaging, company names, language issues in PR communication, economic aspects of linguistic landscapes, linguistic aspects of green communication, the language of greenwashing, language and online marketing communication, crosspoints of intercultural communication and marketing, business communication, marketing terminology, bilingualism in marketing communication, the role of language choices in marketing communication, translation in marketing communication, the role and use of Hungarian in marketing communication messages in Hungary and abroad, the use of foreign words and sentences in marketing communication, lingustic devices in place branding and destination branding, etc.
– From the economic side, the presentations may explore the linguistic context of any business area, including tourism, but may also tackle connections between social marketing and linguistics.

Presentations: English, Hungarian or German.